We've all been told we need to write great artist bios, strong press releases, and that we should have press kits ready to go at the first sign of an interested press.
We've all read samples of other artists' bios.
But sometimes, the advice and the examples all get sort of squished together. We're so close to our medium--art and craft--we don't see our own cliches. We use buzz words that mean nothing to John Q. Public. We fail to say what sets our work apart from the work of others. We don't tell our audience what they want to hear.
Sometimes we can't see the forest for the trees.
How can we review our writing with fresh eyes?
Read how people in OTHER MEDIA write great press releases.
Here's a good start. Read Jennifer Layton's advice to MUSICIANS on writing a great artist's bio: http://www.indie-music.com/modules.php?name=News&file=article&sid=4506
By walking us through the three big no-no's for musicians' bios, writer Jennifer Layton gives us insights on how to do the same in OUR medium. Her advice is clear and straightforward. It offers excellent parallels for us to do better with OUR bios.
In fact, check out the other articles on promotion at the www.indie-music.com website at this url: http://www.indie-music.com/modules.php?name=Search&query=%20&topic=12
Just like taking a class in an alternate medium can inform our own art, exploring professional development advice for a totally different artform can do the same.